Energizer’s Unconventional Move: Introducing the Ultimate U660S
A Surprising Departure from Tradition
Energizer, known for its emphasis on long-lasting battery life, has taken an unexpected turn by unveiling a budget-friendly flip foldable phone with a notably small battery capacity. This move comes as a deviation from the brand’s usual focus on longevity in its devices.
Unveiling at MWC 2024
At the Mobile World Congress 2024, Energizer made waves with its announcement of the P28K rugged smartphone, boasting an astounding 28,000mAh battery. While this impressive feat captured headlines, the brand also introduced another intriguing device – the Energizer Ultimate U660S, marking its debut in the clamshell foldable smartphone category.
Exploring the Specifications
Display and Design
The Energizer Ultimate U660S features a 6.67-inch centered punch-hole vertical folding OLED display with a resolution of 2400 x 1080 pixels (FHD+). Notably, it incorporates an external screen near the camera module, although details regarding its size and resolution remain undisclosed.
Performance and Hardware
Under the hood, the device is powered by a MediaTek Helio G99 SoC, typically found in budget smartphones. Paired with 12GB of RAM and 256GB of storage, the phone promises adequate performance for everyday use. It ships with the latest Android 14 operating system.
Camera Capabilities
In the camera department, the Energizer Ultimate U660S doesn’t disappoint, sporting a 64MP primary sensor, an 8MP ultrawide unit, and a 25MP front-facing camera. These specifications ensure users can capture high-quality images and videos with ease.
Battery Concerns
Despite bearing the Energizer branding, the U660S surprisingly houses a modest 3,400mAh battery. This departure from the brand’s reputation for long-lasting battery life raises questions about the device’s endurance, particularly considering its foldable form factor.
Pricing and Availability
Priced at just €499, the Energizer Ultimate U660S stands out as one of the most affordable foldable smartphones on the market. However, prospective buyers will have to wait until November for its official release, leaving room for potential competitors to emerge in the meantime.
In summary, Energizer’s foray into the foldable smartphone arena with the Ultimate U660S represents a departure from its traditional focus on battery longevity. While the device offers an attractive price point and innovative form factor, concerns regarding its battery capacity may give consumers pause. Only time will tell how this unconventional move will fare in the competitive smartphone market.