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Basketball fans may find themselves making all the correct mistakes during March Madness thanks to the instruction of “AI” (not that AI)

SportsBasketball fans may find themselves making all the correct mistakes during March Madness thanks to the instruction of "AI" (not that AI)

Pepsi Zero Sugar and DraftKings have released their newest campaign, which calls on fans to embrace the one and only Allen Iverson as the original artificial intelligence (AI) and toss aside artificial intelligence as college basketball fans get ready for March Madness.

You did really read correctly. The basketball veteran will take the court in the brand’s newest ad, “AI Can Do That?” to assist fans with something he knows a thing or two about: picking zeros in college basketball’s largest tournament, the March Tourney Mayhem.

Fans who complete the “Zero Right Bracket Challenge” on DraftKings stand to win $100,000 if they make exactly zero correct selections. And “The Answer,” as Iverson is known, is the ideal person to lead people on this path of incorrectness.

Allen Iverson discussed the collaboration in a Pepsi statement, saying, “During my college career, I learned how unpredictable and tough the tournament can be.” I’m doing this bracket challenge in collaboration with DraftKings and Pepsi Zero Sugar because of this. This season, I want everyone to rise to the challenge of getting 0 correct.

So how does one go about playing this unpredictable prediction game? It’s really not that complicated—or perhaps it is. Before the competition begins on March 18–21, players must finish their whole bracket by choosing the teams they believe have the lowest chance of moving on to the next round. Go to the DraftKings app or bookmark draftkings.com/zerorightbracket to finish the DraftKings Zero Right Bracket Challenge.

The drawback? The objective is to receive the fewest points possible by selecting a winning team each time, which earns you points. The person who receives a score of zero or the lowest overall will be declared the ultimate winner.

For the second year running, Pepsi is introducing the Zero Right Bracket Challenge during March Madness with this advertisement. Direct Focus and CLS, PepsiCo’s own creative agency, worked together to create it.


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