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Iconic Partnership Over: Tiger Woods and Nike Part Ways in Breaking News

SportsIconic Partnership Over: Tiger Woods and Nike Part Ways in Breaking News

On Saturday, December 30th, Tiger Woods turned 48 years old. The very next day, on Sunday the 31st of December, an iconic partnership seemingly came to an end. Tiger Woods and Nike Part Ways, In late 2023, the long-standing deal between the American golfer and Nike, inked back in 1996, came to an end. This agreement, which lasted 27 years and involved over $500 million paid to the golfer, concluded without any clear announcement about whether they’re completely splitting or finding new ways to collaborate. The future of a huge sports empire, which significantly impacted global sports, is uncertain. There’s also the question of Nike’s golf division, built around this star player, and whether it might be affected by this change.

Early days

On August 25, 1996, a young Tiger Woods played his final round as an amateur golfer. He finished that chapter of his life impressively. That Sunday, he achieved his third straight U.S. Amateur Open victory, an unprecedented feat. Two days later, he announced that he was turning professional, and in a major way. Even before Tiger competed in a tournament with the elite golfers, Nike paid him an enormous amount: $40 million for five seasons. A memorable TV commercial accompanied the signing. “Hello, world. They say I’m not ready for you. Are you ready for me?” Tiger says on the screen. Phil Knight, Nike’s founder, stated that “the world has not seen anything like what he will do for the sport.” He was correct. Two days later, on August 29, Woods made his debut at the senior level in the Greater Milwaukee Open. In April of the following year, he won his first major tournament as a professional, the 1997 Augusta Masters, and sparked a revolution. Indeed, nothing would ever be the same again. The $40 million Tiger Woods received from Nike to partner with them was just the start of a very profitable relationship for both sides.

Tiger Woods and Nike


Woods’s golf skills were themselves a great advertisement.

Much like his incredible chip shot during the 2005 Masters, where the ball smoothly rolled into the cup, showcasing the Nike logo in a scene almost cinematic in its realism, Nike saw tremendous value in continuing and enhancing Woods’s contract. This included a $100 million extension for five years in 2001, followed by an eight-year deal ranging from $160 to $320 million in 2006, and finally, a ten-season extension in 2013, adding another $200 million.

That’s a 27-year partnership through which Woods has earned $500 million to $660 million from Nike. His impact on the company is nearly incalculable. Woods’s comeback at the 2019 Masters alone generated $22.5 million in profit for Nike.


Even when Tiger Woods was at his lowest points, like during his recurring injuries and highly publicized marital infidelity scandal, Nike remained loyal to him while many other sponsors abandoned him, including AT&T, Accenture, Gatorade, Gillette, TAG Heuer, and more. Nike has continued sponsoring Tiger in tournaments, despite halting its golf equipment manufacturing in 2016. Nowadays, Woods plays with TaylorMade clubs, Bridgestone balls, and FootJoy shoes, a special design made after his bad 2021 car accident. Woods may soon also partner with Greyson Clothiers, which has existing deals with his 14-year-old son Charlie and close friend on the pro golf tour, Justin Thomas.

The End of the Partnership


The partnership between them has proven extremely lucrative, generating $500 million in earnings. This dwarfs the $120 million Woods has made in prize money over his storied golf career, which includes 15 major championship victories (second only to Jack Nicklaus‘ record of 18) and 82 PGA Tour wins (tied with Sam Snead for the most ever). According to Forbes, Woods is one of only three athletes to have made over $1 billion in career income from salaries, business ventures, and endorsements. The other two are Michael Jordan and LeBron James. Woods himself has earned $1.7 billion total. Even amidst the disruption caused by the controversial Saudi-backed LIV Golf league, Woods remains loyal to the PGA Tour and his longtime sponsors like Nike. LIV CEO Greg Norman revealed that Woods turned down an offer between $700-$800 million to join LIV. For over 25 years, Nike has paid Woods as a legend, even before he fully established himself as one.

What marked the end of Tiger Woods’ long-standing partnership with Nike?

Tiger Woods’ iconic sponsorship agreement with Nike, initiated in 1996, concluded at the end of 2023 after 27 years. The agreement, worth over $500 million for his image, ended without any clear announcement about definitively parting ways or continuing in some capacity.

How did Tiger Woods’ partnership with Nike kick off in 1996?

At the outset of his professional career, Tiger Woods signed a groundbreaking deal with Nike in 1996, earning $40 million for five seasons. Even before competing professionally, Woods attracted a massive sponsorship deal from Nike, which included a memorable TV commercial and an unprecedented level of investment for an emerging golf star.

What impact did Tiger Woods’ partnership with Nike have on the sports industry?

Tiger Woods revolutionized sponsorship deals in sports. His association with Nike led to exponential growth in revenues for both sides, with Nike’s earnings soaring from $30 million annually before Tiger to $300 million within two years of signing him. Woods’ partnership transformed the dynamics of sports sponsorships, marking a substantial increase compared to previous top endorsements in the industry.

How did the Nike-Tiger Woods partnership evolve financially over the years?

Woods’ impressive golf skills, combined with his marketability, led to numerous contract renewals and increased earnings. Nike consistently enhanced and extended Woods’ contract, offering significant amounts, such as an additional $100 million in 2001 for five more years, an eight-year deal worth between $160 and $320 million in 2006, and a ten-season extension in 2013 adding $200 million more.

How did Nike support Tiger Woods through challenging periods in his life?

Despite controversies and setbacks in Woods’ personal life, including injuries and a highly publicized scandal, Nike remained a loyal sponsor. While other sponsors withdrew their support, Nike stood by Woods, continuing to sponsor him even after halting its golf equipment manufacturing in 2016.

What are Tiger Woods’ earnings from his partnership with Nike and his career in golf?

The partnership between them generated over $500 million in earnings, significantly surpassing Woods’ prize money from golf tournaments, which amounted to $120 million. Woods is one of the few athletes to have accumulated over $1 billion in career income from salaries, endorsements, and business ventures, joining the ranks of Michael Jordan and LeBron James.

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